Pink Petro was the world's first social media platform dedicated to women in the oil and gas industry. Founded in 2014 by Katie Mehnert, it grew to 50,000+ members across 100+ countries, creating a global community for women to connect, advance their careers, and change the face of energy.
Katie launched Pink Petro after recognizing a critical gap: women in energy had no dedicated space to network, share opportunities, and amplify their voices. The platform became a movement — hosting the first-ever Energy Human Capital Markets Day on Wall Street, partnering with the U.S. Department of Energy, and earning coverage in Forbes, CNN, NASDAQ, and Newsweek.
KEY HIGHLIGHTS
What We Built
- •Welcome Section for New Members
- •Private Messaging
- •Members by Location, Topics & Categories
- •Personalized Activity Feeds
- •Monthly Coach's Corner | Virtual Sessions
- •Find Events, Groups & Post Questions
- •Jobs Board
- •Articles & Thought Leadership
- •Mentors & Coaches
EXTRAORDINARY EXPERIENCES
HERWorld Energy Forum
A groundbreaking global forum that brought together world-class speakers — including Sheryl Sandberg, Randi Zuckerberg, and Jen Welter (first female coach in the NFL) — with 500+ in-person attendees across simultaneous events in Houston, Denver, London, and Singapore, and 25,000 online viewers watching from corporate offices and oil rigs around the world. All before digital events became the norm.
COOL CAREERS
Experience Energy
Jobs Site
The first and only global careers site for women and minorities in energy — hosted at experience.energy. Members could post resumes, receive job flashes, and work with the Experience Energy recruitment team to find their dream career. At its peak, the platform hosted thousands of jobs from companies around the world.
BRAND AUTHORITY
Verified Across Every Platform
In 2017, Pink Petro earned the authenticated verified checkmark on every major social media platform — a recognition of its authentic, authoritative voice in the energy industry. The brand generated millions of impressions across social media, content, events, and media coverage.
WATCH
The Story of Pink Petro — My Why
RECOGNITION
Awards & Accolades
AS SEEN IN
Media Coverage
"We didn't just build a platform. We built a movement that proved women belong in every corner of the energy industry."
— Katie Mehnert, Founder
WORK WITH KATIE
Ready to Build
Something?
Katie is available for speaking engagements, advisory roles, and strategic partnerships. Let's connect.